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Who this is for
Built for professionals who
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Lead teams and need to align stakeholders on strategic direction
Present to boards, investors, or senior leadership
Build business cases and need to drive decisions with clarity
Advance into roles where communication is mission-critical
Outcomes
Capabilities you will build
Craft a 90-second narrative that resonates
Structure your founding story for investor meetings
Communicate vision to early team members
Handle tough questions with confidence
Build this capability
Join 1,523 executives who have already enrolled in this program.
Enroll for ₹24,999
The Founder Narrative
Founder & Entrepreneur Academy
Foundation
Founders & Professionals
Build a compelling origin story that attracts investors, customers, and talent. Articulate your vision with clarity and conviction.
4 weeks
8 learning modules
847 executives enrolled
Professional credential
₹24,999
One-time enrollment, lifetime access
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Lifetime access to all content
Professional credential on completion
Access to the leadership network
Downloadable frameworks and toolkits
Every program follows the TBSS Executive Learning Framework
A structured, eight-step methodology that turns frameworks into applied capability and measurable business impact.
1
Learn the Framework
Master the strategic frameworks behind every capability.
2
Study Business Cases
Analyze real business situations and communication decisions.
3
Apply Through Practical Exercises
Practice with structured business application exercises.
4
Build Real-World Communication Assets
Create assets you will actually use — narratives, decks, briefs.
5
Receive Structured Feedback
Get expert feedback against executive-grade standards.
6
Implement in the Workplace
Deploy new capabilities in live business situations.
7
Measure Business Impact
Track outcomes: alignment, influence, and decision quality.
8
Earn a Professional Credential
Receive a digital credential that certifies the capability.
Structure
Program curriculum
Introduction and strategic context
Core frameworks and models
Business application exercise
Knowledge check and executive assessment
Introduction and strategic context
Core frameworks and models
Business application exercise
Knowledge check and executive assessment
Introduction and strategic context
Core frameworks and models
Business application exercise
Knowledge check and executive assessment
Introduction and strategic context
Core frameworks and models
Business application exercise
Knowledge check and executive assessment
Introduction and strategic context
Core frameworks and models
Business application exercise
Knowledge check and executive assessment
Introduction and strategic context
Core frameworks and models
Business application exercise
Knowledge check and executive assessment
Introduction and strategic context
Core frameworks and models
Business application exercise
Knowledge check and executive assessment
Introduction and strategic context
Core frameworks and models
Business application exercise
Knowledge check and executive assessment
AI-Powered Practice
Rehearse with AI feedback
Every program includes access to the AI Executive Communication Advisor. Practice board updates, stakeholder messages, and pitch openings with real-time narrative feedback. Use AI to refine your strategic messaging before high-stakes moments.
Real-time feedback
Get structured feedback on narrative clarity, strategic framing, and impact
Unlimited practice
Rehearse as many times as you need before critical presentations
AI-powered insights
Receive executive-grade analysis on your communication patterns
Applied Learning
Build with your own business challenges
Every program includes applied projects where you build frameworks, narratives, and presentations using your real business context. Submit your work for faculty feedback and earn your professional credential by demonstrating applied mastery.
Capstone project: Apply frameworks to your most critical business communication challenge
Peer review: Get feedback from fellow executives on your strategic narrative
Faculty assessment: Receive structured critique on your applied work
Portfolio piece: Build artifacts you can use immediately in your role
Leadership
Your faculty
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Kripi Singh
Founder of The Business Storytelling School, a strategic capability partner to organizations, business leaders, founders, and family enterprises. Kripi has worked with senior leaders across India's leading organizations including NASSCOM, ITC, and IIM Lucknow.
Her frameworks blend strategic thinking from consulting with narrative principles from journalism, creating a practical system for executive communication that holds up in high-stakes business moments.
Executive Feedback
What executives say
Kripi helped us articulate our complex AI platform in a way that resonated with enterprise buyers. Our sales cycle shortened by 40%.
Rajesh Kumar
CEO, Zenith Technologies
The leadership narrative framework transformed how our executives communicate strategy. Town halls are now events our teams look forward to.
Priya Sharma
VP, Corporate Communications, ITC Ltd
Your faculty
Kripi Singh
Founder of The Business Storytelling School, a strategic capability partner to organizations, business leaders, founders, and family enterprises. Kripi has worked with senior leaders across India's leading organizations including NASSCOM, ITC, and IIM Lucknow.
Her frameworks blend strategic thinking from consulting with narrative principles from journalism, creating a practical system for executive communication that holds up in high-stakes business moments
The Challenge
Why this matters
Most professionals have the subject matter expertise but struggle to translate it into strategic communication that moves stakeholders. Building a strong foundation in narrative frameworks gives you capability that compounds throughout your career.
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